Novadose
Personalised nutrition, made easy to choose.
A conversion-focused Shopify experience for a personalised nutrition brand, built around clarity, education and engagement.
- Client
- Novadose
- Sector
- Personalised nutrition
- Scope
- UX and UI redesign, Shopify build
- Delivered with
- Frenco (partner studio)
Novadose
The brief
Novadose makes personalised daily greens and superfood blends. A personalised product only sells when shoppers understand how the personalisation works, so the site had to explain before it could sell.
What changed
Every change answers a reason to hesitate.
01
The product and the next step, in one line
The hero names the product and offers one action, ‘Discover your daily blend’, so the route to a recommendation is obvious.
02
A quiz-led journey you can see in advance
‘Your blend journey’ lays out the steps from quiz to delivery, so shoppers know what they’re starting and how long it takes.
03
Detail on demand
‘Why is Novadose different?’ uses expandable answers, so people who want the detail can find it without crowding the page for everyone else.
04
Values at a glance
Plant-based, sustainable, backed by science and allergen-friendly appear as a simple icon row instead of paragraphs.
05
The approach, beside the product
The Novadose approach is explained next to the product itself, so the ‘why’ and the ‘what’ are read together.
Want the same thinking on your store?
Your audit finds where your shoppers hesitate and ranks the fixes by what they’re worth. Fixed price, report in 10 working days.
Book an auditDelivered with partner studio Frenco.
Book an audit
Is your store converting, or leaking?
Tell us about your store. We’ll reply within one working day with a fixed audit price, or an honest note if we’re not the right fit.
20 minutes
A short call to check fit before you pay anything
Fixed price
The audit is quoted before we start
Yours to keep
Keep the report whether or not you join a plan