Dense
A redesign built around trust.
A UX and UI redesign for a modern hair growth brand, focused on clarity, trust and conversion.
- Client
- Dense
- Sector
- Hair loss treatment
- Scope
- UX and UI redesign, Shopify build
- Delivered with
- Frenco (partner studio)
Dense
The brief
Dense sells hair loss treatments online. Buying one is a personal decision, so shoppers need to trust the brand before they add anything to their basket. The redesign set out to make the offer clear in seconds and to put proof exactly where people hesitate.
What changed
Every change answers a reason to hesitate.
01
One clear message above the fold
The homepage opens with what Dense does and a single call to action, so nobody has to scroll to work out what’s on offer.
02
A trust bar straight after the hero
Registered UK pharmacy, personalised treatments, discreet delivery and cancel-anytime sit in one row, answering the first questions before they’re asked.
03
The science, in plain English
A step-by-step section explains how the treatments work without jargon, for shoppers who want to understand before they buy.
04
Real customer stories before the ask
Customer stories and before-and-after photos appear before the shopper is asked to choose a treatment, not after.
05
Built for the phone first
The mobile layout keeps the message, the proof and the button in view, with the same trust signals as desktop.
Want the same thinking on your store?
Your audit finds where your shoppers hesitate and ranks the fixes by what they’re worth. Fixed price, report in 10 working days.
Book an auditDelivered with partner studio Frenco.
Book an audit
Is your store converting, or leaking?
Tell us about your store. We’ll reply within one working day with a fixed audit price, or an honest note if we’re not the right fit.
20 minutes
A short call to check fit before you pay anything
Fixed price
The audit is quoted before we start
Yours to keep
Keep the report whether or not you join a plan